![]() The process is so simple that it is quite ingenious. It also produces deep, and eye-catching colors that are especially useful for monochromatic designs. It is best reserved for print jobs that need only one to three colors to be matched. For the most part though, Pantone is an entity all its own. The Pantone colors available under this subset, however, are a limited and clearly defined set. Pantone offers a particular subset made from the CMYK inks. The reason for this is that the CMYK method requires the aforementioned four plates to do its job. Print Matching System, or PMS, is a method more expedient and cost-effective than the alternative CMYK (Cyan, Magenta, Yellow, Black) method. ![]() So How Does Pantone Color Match Printing Work? (Imagine the hassle of such correspondence in a time before email and cell phones.) The Pantone color matching system allowed for brands to work from a set standard for color, across a variety of vendors and printing methods. What’s more, it could be accomplished without the need for long, frustrating back and forths between the groups. The process allowed a printing company to quickly and efficiently match the aesthetic of a brand. Pantone’s color matching system for brands and printing companies alike was a godsend. As you can imagine, this often required a lot of money to fix. Back then, print firms would struggle in earnest to reproduce color specifications made by a brand.īranded materials for a company, then, would have a great many discrepancies in regard to their colors. ![]() ![]() Prior to 1963, however, the ability, to easily create and print branded materials with consistent aesthetics was a very tall order. We looked at the ways in which a brand’s color palette helps or hampers the communication of its ethos. In previous articles, we examined the interplay between a cohesive brand aesthetic and the brand’s established ethos. A Brief History of the Pantone Color Matching System ![]()
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